Do your research: When designing for mobile, you have to know your audience and the type of devices they’re using. Look at your analytics to determine what platforms and browsers are most popular for your audience. Also, take a look…
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Most potential clients that call us here at LAUNCH, know that ranking well on search engines like Google is important. The understand the concept of having higher online visibility and the idea of getting more leads from their website. However,…
The world of SEO is frontier country. Really, meaningful statistics on search rankings only go back about eight years. Think about that: the whole industry of search engine optimization—those sophisticated techniques that keep you and your client’s websites high in…
Google is the most powerful tool in history for gathering information. With just a couple of taps on the keyboard you can access a dizzying range of information on everything from theoretical physics to cats—especially cats. But Google doesn’t just…
Here’s the scenario: you’re sitting in your office and you get a random phone call from someone promising to improve your website’s SEO. This person—often a pre-recorded message or a copy-and-pasted email—will tell you that your website has not been…
Do Twitter or Facebook affect Google ranking? The short answer? No, not directly. Those studying SEO often see that high-ranking pages have a lot of Facebook likes or Twitter followers. It’s not unthinkable to consider that Google gives some weight…
Social media is a huge, sometimes intimidating, world. Every week it seems there is some hot new platform where people are sharing more and more at faster and faster paces. With so much competition for attention it can be a…