Content Marketing Experts
Content quality is critical to search engine rankings; a fact ignored by most organizations. In fact, approximately 95% of the clients we meet do not follow the steps below.
Well formulated content reflects well on your business, but did you know it also effects your website’s rankings in search engines. Producing quality content takes careful planning and research. We begin this process by researching your competitors to determine which keywords are delivering the most quality traffic for them. We then determine search volumes and trends through Google in order to pinpoint opportunities. Once we have determined the optimal set of keywords and discuss them with our client, we proceed to develop content discussing these terms. We use software to analyze the content we write to ensure that it is adequately representing the keywords we have selected. This process has a dramatic effect on search engine rank and website traffic.
